The Importance of Branding

What is Branding?

First, branding is not just your logo design. Branding is what your business requires to cut through the noise in a crowded market, to appeal to your target consumers. It is typically the difference between a one time buyer and a loyal customer. Which is what every business aims to do, right?

In Lehman’s, if you want your business to reach the heights in your vision, branding isn’t up for debate, it is a must.

A designer cannot create your brand. Yes, they can create the visual identity and brand strategy of your brand, but then it is down to the company to stick with this and build their brand.

“your brand is the single most important investment you can make in your business” - Steve Forbes, editor-in-chief Forbes Magazine

What Are The Elements Of Branding?

There are many elements that need to be understood to result in a great brand:

  • The Company’s Core Values
  • What They Stand For
  • The Purpose Of The Company
  • The Logo
  • Target Customers
  • Design Elements
  • Marketing

They are some examples of what you have to understand, forming an amazing distinct brand around your company.

a head shot of our founder, Benjamin

Benjamin Rutter


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