Mandem Meet Up
Men’s Mental Health Non-Profit
Branding, Brand Strategy, Exterior Concepts and Visual Concepts
A new brand identity for a non-profit with the mission to destigmatise men's mental health.
Our task was to communicate the concept with a forward-facing brand strategy, including visual identity and impactful brand guidelines. Our strategy rooted in Mandem Meet Ups mission. We worked closely with the MMU founder to understand their motivations, their frustrations and their vision for MMU. The results allowed us to understand what the brand needed to say and how it needed to say it.
We created a meaningful identity that introduced an impactful colour palette, purposeful patterns and a visual language that articulated to the world.
The brand has not only opened a new door for men’s mental health to the outside world but introduced guidelines and consistency internally. Which were compulsory.
The branding visual ties together all elements of the mission lining Mandem Meet Up with their tagline, “Brothers, Come As You Are, You’re Welcome Here.”