Born in the North of England, Muse Living was born to push opulence in the home through luxury, contemporary furniture.
Muse Living needed a brand strategy, visual identity and tone of voice that encompass its position in the busy Home Living space. We were approached to create a brand identity that resonates with affluent consumers and will maintain a strong customer relationship.
We began by interviewing the shareholders to understand their purpose in order to gain an understanding of how we can position Muse Living to cut through the noise in a crowded market. Through this, we could understand their target consumer and figure out how we can create an identity and tone of voice that will resonate.
We coupled insights with market research to create an all in one convenient brand experience - a trusted brand that treats customers with the prestige they deserve where every brand interaction is a luxury.